https://uncommonmove.com/ 2026-05-30 weekly 1.0 https://uncommonmove.com/google-ads-signal-flow-diagram.svg Google Ads Signal Flow Diagram How YouTube, Search, and DV360 signals feed Demand Gen and Performance Max, with Meridian MMM and GA4 as the measurement layer. https://uncommonmove.com/framework 2026-05-22 monthly 0.9 https://uncommonmove.com/thinking/the-sealed-auction 2026-05-18 monthly 0.9 https://uncommonmove.com/og-the-sealed-auction.png The Sealed Auction — Google Search Goes Opaque in Q3 2026 The transparent Google Search auction is going sealed in Q3 2026. AI Max, SQR opacity, and prose-input briefs share one prediction layer. https://uncommonmove.com/thinking/cost-per-decision 2026-05-22 monthly 0.9 https://uncommonmove.com/thinking/marketing-on-the-pl 2026-05-30 monthly 0.9 https://uncommonmove.com/pl-translation-chain-diagram.svg The P&L Translation Chain — Signal to Enterprise Value How a marketing decision compounds through CAC, LTV/CAC, working capital, reinvestment, and enterprise value — and where the chain breaks. https://uncommonmove.com/cost-per-decision 2026-05-22 monthly 0.85 https://uncommonmove.com/thinking 2026-05-22 weekly 0.85 https://uncommonmove.com/lab 2026-05-22 weekly 0.8 https://uncommonmove.com/experiment-001-pmax-signal-test 2026-05-22 monthly 0.75 https://uncommonmove.com/experiment-002-pmax-agentic-loop 2026-05-16 weekly 0.75 https://uncommonmove.com/experiment-003-creative-as-covariate 2026-05-16 monthly 0.7 https://uncommonmove.com/about 2026-05-22 monthly 0.7 https://uncommonmove.com/files 2026-05-22 monthly 0.7 https://uncommonmove.com/newsletter 2026-05-22 monthly 0.7 https://uncommonmove.com/frameworks 2026-05-22 monthly 0.7 https://uncommonmove.com/morning-drive 2026-05-22 weekly 0.65 https://uncommonmove.com/performance-max 2026-05-17 weekly 0.9 https://uncommonmove.com/meridian-mmm 2026-05-17 weekly 0.9 https://uncommonmove.com/ga4-audit 2026-05-17 weekly 0.85 https://uncommonmove.com/agentic-ai 2026-05-17 weekly 0.9 https://uncommonmove.com/decision-latency 2026-05-22 monthly 0.65 https://uncommonmove.com/thinking/agentic-ai-for-marketers 2026-05-22 monthly 0.8 https://uncommonmove.com/thinking/meridian-mmm 2026-05-22 monthly 0.8 https://uncommonmove.com/thinking/performance-max-signal-loop 2026-05-22 monthly 0.8 https://uncommonmove.com/thinking/full-funnel-google 2026-05-22 monthly 0.75 https://uncommonmove.com/thinking/ga4-teardown 2026-05-22 monthly 0.75 https://uncommonmove.com/thinking/dont-build-for-one-llm 2026-05-22 monthly 0.7 https://uncommonmove.com/thinking/cost-per-cart 2026-05-22 monthly 0.7 https://uncommonmove.com/thinking/cost-per-member-year 2026-05-22 monthly 0.7 https://uncommonmove.com/cpe-vs-cpmy-outcome-comparison.svg Cost Per Enrollment vs. Cost Per Member-Year — outcome comparison Per $1M spent, optimizing on Cost Per Member-Year trades 18% of enrollment volume for roughly double the contribution margin compared to optimizing on Cost Per Enrollment. https://uncommonmove.com/thinking/cost-per-funded-account 2026-05-22 monthly 0.7 https://uncommonmove.com/thinking/why-i-started 2026-05-22 monthly 0.6 https://uncommonmove.com/google-ads-signal-flow 2026-05-22 monthly 0.8 https://uncommonmove.com/google-ads-signal-flow-diagram.svg Google Ads Signal Flow Diagram A poster-format map of how YouTube, Search, DV360, Demand Gen, Performance Max, GA4, and Meridian MMM connect as one system.