Google Ads, YouTube, agentic AI, and marketing strategy — written to connect dots, not confirm what you already know.
In 2016, AlphaGo played a move no human would make. Commentators called it a mistake. It won the game. That single moment explains everything about where AI and marketing are heading — and why most teams are still playing the old way.
"A move that no human would make.
That's where the advantage is being built right now."
The machine learns what you feed it. Most enterprise accounts are training Google's AI on the wrong signals without realizing it.
Beyond prompts and chatbots — AI that acts, decides, and executes across systems. What this means for how marketing gets done.
YouTube drives performance when you build it right. Here's how to connect creative, audience signals, and bidding into a full-funnel system.
AI is dissolving the divide between creative teams and media teams. The organizations that see this are moving faster than anyone.
PMax is misunderstood at almost every organization running it. Here's what the system is actually optimizing for — and how to guide it.
The framework I use to think about the full loop — from audience signal to creative brief to media execution to AI optimization.